Vitrine
VITRINE is a new kind of retail where each shelf becomes a window into the brand’s world.
Service
Brand Strategy, Naming & Brand Voice, Visual Identity Design, Mobile app design, Retail Concept Design
In a market shaped by growing demand for crafted, aesthetic products, small brands often lack access to expressive offline presence.
We saw an opportunity to build a brand at the intersection of digital and physical — with modular logic and curatorial expression.
Vitrine's metaphor
Each vitrine is a window into the world of a brand — not just a shelf, but a micro-space where identity becomes visible.
Brand positioning
VITRINE is a modular display system where small brands are not just placed — they’re presented.
We turn shelf rental into a language of self-expression — from a digital interface to physical space, each vitrine becomes a window into the brand’s world.
The name reflects the concept: a vitrine is both a frame and a window into a brand’s story.
We developed three store formats — Lifestyle, Nature and Maison — each with curatorial logic and a distinct aesthetic.
VITRINE app
The app lets creators register their products, choose display formats, and track their shelf in real time.
It’s also a social space — a light community platform where brands can interact, update, and stay visible.
