Veloura
Veloura is a champagne and ice cream bar inspired by the spirit of 70s modernism — a place where every visit feels like a warm celebration.
Service
Brand Strategy, Naming & Brand Voice, Visual Identity Design, Social Media Design, Retail Concept Design
In the growing culture of aesthetic, experiential dining, we saw a space for a brand that turns small rituals into moments of joy.
We saw an opportunity to build a brand around sensual simplicity — a monomenu that feels like an experience, not a product.
Metaphor
The metaphor: “A celebration from the 70s — reimagined.”
It’s not nostalgia, but a warm echo of another time, translated into today’s textures, sounds, and light.
Brand positioning
A champagne and ice cream bar inspired by modernism — built around rituals, shared moments, and the quiet joy of being present.
The brand speaks through tactile details: velvet, metal, soft light.
The name “Veloura” captures the feeling of softness and time — a modern word with a timeless tone.
VELOURA RITUALS
Every visit starts with a shared toast — champagne poured, glasses raised, strangers briefly connected.
Guests are photographed on a Polaroid, a small souvenir framed and given to take home.
Merch design
The collection includes small objects that extend the brand — velvet photo frames, metal ice cream bowls, notebooks, and scented candles.
Each piece carries the same softness and sense of time as the place itself.
Digital, with the same warmth
Online, the brand keeps the same mood — warm light, textures, and sound.
Social media extends the experience: a Spotify playlist, short films, and Polaroid-style photos that capture the atmosphere of the bar.
