Veloura
A champagne and ice cream bar inspired by 1970s modernism. A place where every visit feels like a quiet celebration — no occasion needed, no noise required.
Service
Brand Strategy, Naming & Brand Voice, Visual Identity Design, Social Media Design, Retail Concept Design
Where it all began
Celebrations used to be simpler. Not in restaurants — in cafés where champagne and ice cream were served. No script. No occasion. Just being together.
Celebrations used to be simpler. Not in restaurants — in cafés where champagne and ice cream were served. No script. No occasion. Just being together.
How we approached it
Veloura reimagines a celebration from the 1970s — not as nostalgia, but as a warm echo translated into contemporary textures, light, and sound. Not an era recreated, but a state: soft, unhurried, attentive to detail.
A sense of time
Veloura works with the image of a celebration from the 1970s, reimagined today.
Not as nostalgia, but as a warm echo of another time, translated into contemporary textures, light, and sound.
What matters here is not recreating an era, but a state — soft, unhurried, attentive to detail.
How it feels in space
The name Veloura carries the feeling: softness, depth, tactility, quiet luxury without display. The brand speaks through materials — velvet, metal, diffused light. A visual identity that doesn't overload the space, but creates a backdrop for warmth and presence.
Rituals are not an addition
— they are the experience. Every visit begins with a shared toast: champagne poured, glasses raised, strangers briefly in the same moment.
Guests are photographed on a Polaroid — framed and taken home. Not entertainment. Presence and shared time.
What remains afterward
Veloura's merch extends the atmosphere beyond the space. Velvet photo frames, metal ice cream bowls, notebooks, scented candles — each object carries the same softness and sense of time as the place itself.
Continuation online
Online, the same mood continues — warm light, textures, attention to sound. A Spotify playlist, short videos, and Polaroid-style frames that carry the atmosphere of the bar into the feed.
Veloura is a brand built around a moment. Without complication. Without excess words. Without the need to impress. Just a feeling you want to return to.
