Amiqo
Amiqo was created at the intersection of food, tech and everyday life — to make payments simpler, faster and more human.
Service
Brand Strategy, Naming & Brand Voice, Visual Identity Design, Mobile app design
In a market where small cafés and restaurants struggle with fragmented systems, the challenge was to design one smart tool that truly supports their growth.
We saw an opportunity to build the brand on the idea of a simple, intelligent companion — a system that speaks the language of business owners, not developers.
Metaphor
The brand acts like a smart friend — the one who helps quietly, simplifies the process, and never adds complexity.
It’s a presence that guides, not instructs.
Brand positioning
Amiqo positions itself as a human-centred tech brand for small businesses — combining payment, analytics and real growth tools in one simple solution.
The name Amiqo comes from “ami” — a friend in French.
It sets the tone for the whole brand: friendly, direct, and human.
Although it’s a B2B product, the voice feels lifestyle — bright, conversational, never corporate.
The design follows the same logic: warm colours, simple typography, and dynamic contrasts that make tech feel alive.
AMIQO app
The identity system extends through the app, QR visuals and partner materials — keeping the same warmth and logic across every touchpoint.
